Gear Acquisition and Accumulation Syndrome (G.A.S.) and how to avoid the associated flatulence...

Photo by Jakob Owens on Unsplash

As photographers, we often share a common experience. You're enjoying your photography journey and actively engaging on social media, seeking recognition for your work. Then, you stumble upon some outstanding photographs in your photography community. You check the details and realize these shots shine due to high-end gear. Suddenly, you wonder if upgrading your equipment will elevate your own images. You start watching review and unboxing videos, seeking that thrill of new possibilities.

In another scenario, you might spot an exciting new backpack on social media. It's marketed as the perfect solution for all your needs, except for one crucial detail they cleverly left out. This prompts another round of social media reviews.

Or perhaps you see an enticing sale on a camera or lens you've had your eye on. The urge to buy kicks in, motivated by the desire to "future-proof" against rising prices. You do some research, convincing yourself that your current gear just doesn't measure up, leading you back to those review videos.

You might also encounter an accessory used by a fellow photographer that catches your interest. Again, you dive into reviews. And let’s not forget software. You love your current tools, but hear about a new feature that’s a “must-have.” Before you know it, you’re comparing versions and watching how-to videos for that one feature you feel you need.

When you finally decide to purchase based on an influencer's recommendation, you find yourself repeating this cycle: a hole in your budget and a room filled with gear you may not truly use.

What is this exactly?

G.A.S., or Gear Acquisition or Accumulation Syndrome, is a term I define based on my own experiences, so it might differ from more traditional definitions you find online. Essentially, G.A.S. is the urge to continually buy new photography related gear or software, believing that the next purchase will be the "perfect" piece of equipment that meets all the standards set by other photographers. Often, these standards are influenced by what popular figures in the photography community promote, leading us to think we need certain items to be successful.

This tendency can lead to accumulating multiple camera backpacks, tripods, cameras, or vlogging equipment—even if you already have something that serves the same function.

Now, is this good or bad? I’d rather not label it as either, but personally, I feel that it’s often unnecessary. I understand you might be wondering how this can be the case. Let's clarify: these are simply my thoughts on the matter.

It's important to recognize a few key points:

• Most YouTube reviewers are influencers aiming to convince you that their highlighted gear is essential for success.

• Many reviewers receive gear for free in exchange for positive reviews. Imagine yourself in their shoes—wouldn't you feel tempted to share favorable views?

• Reviewers are often established content creators who earn a living through sponsorships and affiliate links, profiting off your purchases without any extra cost to you.

While there’s nothing inherently wrong with these practices—after all, they are influencers—it's worth asking yourself when this cycle will end.

From personal experience, I can tell you that technology evolves faster than we can adapt. The gear you buy today will decline in value over time. Companies are driven by profit, not necessarily by your improvement as a photographer. They’ll introduce features not always aligned with your needs, creating a constant game of catch-up.

Here’s a Quick Questionnaire to Consider Before You Buy:

1. Who are you in your photography journey? (Hobbyist, freelancer, professional, or casual traveler?)

2. Is this piece of gear a genuine need or simply a want?

3. How often will you actually use this gear—occasionally or regularly?

4. Are you financially able to support this purchase?

5. Will you truly utilize the features that push you to buy this gear?

6. Do you already have something similar that just lacks a few features?

7. Can you wait and make do with your current setup?

8. Is there a second-hand option available in good condition?

9. Are you motivated by a sale rather than an actual need?

10. Does the company align with sustainability practices?

11. If you’re a hobbyist, can you afford this without compromising your finances?

12. Does the product provide value for money?

13. What’s your budget?
    

Taking the time to reflect on these questions may help curb the impulse to buy and ensure your investments are truly aligned with your photography goals.

If you take away just one thing, let it be this: It’s 2025, and we live in a world driven by consumerism (and not always for the better). Everyone is trying to sell you something! The choice of whether to get caught up in this cycle or to navigate it wisely by asking the right questions is crucial. Remember, no material purchase will ever be "perfect." The key is to stop expecting perfection and instead focus on making the most of the gear you already own.

This shift in mindset will not only spark your creativity but also help you save money. Instead of splurging on the latest equipment, consider investing that money in experiences. How? Travel! Those experiences will last a lifetime, allowing you to gain valuable insights, learn from different environments, and grow as a photographer while meeting exciting, like-minded individuals along the way.